Statistics can be used to gather information about a market including demographics, consumer lifestyles and trends as well as economic influences which are all important factors in understanding a market.
The following Library resources are available on the web or in print.
Consult the following to compare statistics for China with those from other countries.
• Consumer Asia Pacific and Australasia [print]
• Asian marketing data and statistics 2007/2008 [print]
• International marketing data and statistics. 2012 [print]
Covers socio-economic trends, consumer expenditure, retailing, consumer market sizes and more.
• Eurostat regional yearbook [print]
Provides statistics on Europeans' lifestyle.
To locate other resources, Use Advanced Search in CityU LibraryFind, and search by Subject. Examples of Subject searches include:
Journal of entrepreneurship in emerging economies.