A good place to start is the employer's website. Find information on:
Look for links "about', "about us" (usually at the end of the webpage) to find information about the business itself, key staff & more.
Refer to information such as a "mission statement", "vision" and "values" to learn about the employer's overall goals, vision for the future and code of conduct
Annual report
A public company will have an annual report available. Refer to the report for information about what the company did and why, future directions, strategies, financial reports, key staff, and more. How to locate annual reports.
You can access the Library databases on this list to search for different sources of information about an employer.
Information |
Library database |
News and analyses |
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Company profiles, SWOT analysis |
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Company finances, ownership | |
Industry information |
Information found in social media can supplement information you have found in regular sources.
Note: information on social media is not always reliable and not all employers have a social media presence.
A social media networking site for professionals. See what jobs a company advertises, what they communicate about their accomplishments, examine employee data, and track company competitors.
Free to register for basic information.
Find out more about a company from its Facebook page. Track its products and services, or its competitors.
X (formerly Twitter)
Find information about an employer's products/services, major developments, awards or initiatives. "Follow" a company or key employee to discover more.
YouTube
See if there are any videos about new products or services or interviews with key staff.
Refer to websites that provide reviews or rankings of an employer given by employees.
Note: Treat the information found in some employer reviews with caution.
Jobs and recruiting site. Has employee reviews of companies, CEOs, interview process & more.
Rankings of best employers. Taken from annual survey of students, graduates and professionals. Free summary is available for Hong Kong.
Overseas
Job Crowd (U.K) Reviews of companies aimed at graduates
Firsthand (U.S.) Career intelligence and reviews of companies
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