Research Guides: Marketing: Articles

Academic journals, magazines & newspapers

Using the Library Databases to find articles, reports and statistics from popular and scholarly journals, newspapers, conference papers and other sources.

Not sure about how to find journal articles and get the full text (whole document) of articles? Read this guide Finding Journal Articles.

Tip. Make sure you develop your search strategy before you start searching and don't forget to cite your sources in order to avoid plagiarism!

Academic journal articles, magazines.

Business Source Complete
Covers peer reviewed journals and trade publications. Also contains company and industry profiles, product reviews, market research and country reports.
ABI/INFORM Collection
Covers both scholarly and trade publications also working papers, newspapers and theses.
Passport
Provides market, consumer and country data including brands, industry and company profiles
Scopus
International research literature covering a range of disciplines.
PsycINFO
Key database for psychology. Covers the topics of consumer behaviour, advertising and related areas.

Newspapers & news sources

Factiva
Contains the full text of newspapers and business sources from around the world including company reports and industry publications.
WiseNews 電子剪報
News from 550 newspapers and magazines published in China, Hong Kong, Taiwan and Macau.

Browse major journal titles and e-journals

Browse articles in major journal titles
Browse the e-journal collection

Browse the contents of these selected Marketing journal titles.

Browse the e-journal collection using the selected topics below.

Search all e-journal titles held by the Library