Skip to Main Content


Suggested resources for Marketing


With HKALL you can access the book collections of all University Grants Committee (UGC) funded libraries.

When would I want to use HKALL? 

  1. When CityU doesn't have the book you need
  2. When the CityU copy of the book is out on loan

You can find your desired title in the HKALL search scope by either of the following ways:

Then, find a book you need from the search results and click on the title. Select the option Get it. If there is an available copy, click on HKALL Request** You need to sign in(see above) to see request options and to place a request. 

Browse the CityU LibraryFind by subject headings

Subject Headings are words, or combinations of words, that are selected to describe the main content of a book, DVD, or other items.

The following selected Subject Headings describe different topics in the field of Marketing. The list is not comprehensive so other Subject Headings may also be applicable to your topic. You can use the headings to find books and more in CityU LibraryFind.

Tip. Often you will retrieve a large number of results in CityU LibraryFind. You can select from the options under Refine My Results (on right side of screen) to narrow your results.

Suggested Library of Congress (LC) Subject Headings:


Branding (Marketing)

Business enterprises -- China

Communication in marketing

Consumer behavior

Customer relations -- Management

Export marketing

Game theory

Internet marketing

Market surveys

Marketing -- China

Marketing -- Management

Marketing research

Product management

Retail trade -- Management

Sales management

Service industries -- Marketing

Special events -- Marketing


Searching the CityU LibraryFind to locate books, ebooks, and media items:

Want to browse the shelves? HF is the general call number for Marketing.

Searching CityU LibraryFind

Use our CityU LibraryFind to find books, audiovisual materials, dissertations, journal titles, articles and more, collected by the Library.


The default scope is Books, Media & Articles+. You may select other scopes, such as Books & Media+ and Articles+, to suit your needs. To get started with CityU LibraryFind, refer to the Getting Started Tips

On the result page, you can narrow the search results by Availability, Resource Type, or other options under Refine My Results (on the right side of screen).

Refer to this short video for more.

Books on Reserve for Marketing Subjects

Faculty members can place books on reserve for their courses. For more information about Course Reserve and the Depositing Service (for faculty), please see the Course Reserves page.