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Company Information

Useful resources for identifying and locating various aspects of company information

Business Case studies

Business case studies provide a real-life account of how a problem or situation was addressed. Often companies are featured.

Case studies enable you to:

*learn about major business principles 

*analyze the problems or issues an organization is facing and use the business theory you've learned to solve them.

*find out what problem solving skills an organization applied to address a problem/issue

                                      Case study myth.  Article from South China Morning Post.

Search in journal articles

You can find case studies in the following Library's databases:

Websites for case studies

Find international and some local case studies:

Search in books and e-books

To locate case studies in books and e-books, search CityU LibraryFind

  • do a subject search using the words "case studies". e.g. Leadership -- Case studies


Examples of subject searches in the CityU LibraryFind include:

Advertising -- Case studies
Branding (Marketing) -- Case studies
Business enterprises -- Case studies
Business ethics -- Case studies
Business failures -- Case studies
Communication in organizations -- Case studies
Corporate culture -- Case studies
Corporate governance -- Case studies
Corporations -- Finance -- Case studies
Creative ability in business -- Case studies
Employee motivation -- Case studies
Entrepreneurship -- Case studies

Financial statements -- Case studies
Industrial management -- Case studies
International business enterprises -- Case studies
Internet marketing -- Case studies


Leadership -- Case studies
Management -- Case studies
Marketing -- Case studies
Marketing -- Management -- Case studies
Marketing research -- Case studies
Organizational behavior -- Case studies
Organizational change -- Case studies
Organizational effectiveness -- Case studies

Personnel management -- Case studies
Project management -- Case studies
Retail trade -- Case studies
Social responsibility of business -- Case studies
Strategic planning -- Case studies
Success in business -- Case studies
Sustainable development -- Case studies
Technological innovations -- Management -- Case studies


How to study, analyze or write a case study

  • How to analyze and write a case study from Cengage Learning
  • Find books & e-books in CityU LibraryFind on how to study, write or analyze a case study. Select from the following subject headings:
    • Case method 
    • Management -- Case studies --Study and teaching